The Pricing Model Revolution

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"In Pricing Revolution, Danilo Zatta explains how to build a competitive advantage applying an appropriate price model. The author investigates innovative monetization approaches: pricing based on artificial and emotional intelligence, the concept of freemium and how it can drive customers to buy, dynamic and results-based pricing as well as subscription and pay per use up to the hidden dynamics of neuropricing. Concrete use cases from diverse industries and nations, facts and figures show how to apply the different monetization approaches. Pricing has evolved to a key topic in recent years: while management consultants are creating entire pricing practices to serve the booming demand for pricing consulting and pricing software, corporations are establishing pricing functions and teams to address this key topic, which in the past was seldomly on the agenda of the top management.However, readers cannot find an authoritative but easy-to-read book on smart, future-oriented monetization approaches, that also indicates how pricing will change the way companies sell and how this leads to sustainable competitive advantages with concrete case studies. This book closes this gap. Most available books -- both old and new -- are either more academic or take a very in-depth look at single specific topics. There is a clear need for a pricing book, that helps understanding how pricing is changing companies' revenue models and their digitalization. This book will make smart and innovative pricing more accessible and understandable for a wider audience. It will provide readers a strong foundation in concepts but also case studies from different industries and regions, empowering them to judge monetization opportunities in a more effective way, and ultimately enable them to make better decisions.The time has come to fill the gap on the management bookshelf with a book that will balance inspiration with readability and conceptual rigor. Written in a simple way and with a perspective to the future, Pricing Revolution is concrete guide to support the analysis and choice of the best pricing approach. If everything has a price, Zatta tells us that the construction of tomorrow also depends our purchases, on and off the net. Pricing Revolution is a lucid and passionate analysis of how monetization will change the way we do business"-- Provided by publisher