Parámetros
- 1088 páginas
- 39 horas de lectura
Más información sobre el libro
This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.
Compra de libros
Strategic Management, Fred R. David, Afife N. Sayın
- Idioma
- Publicado en
- 1969
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- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 13,54 €
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- Título
- Strategic Management
- Subtítulo
- Fifth Edition
- Idioma
- Inglés
- Autores
- Fred R. David, Afife N. Sayın
- Editorial
- Prentice Hall
- Publicado en
- 1969
- Formato
- Tapa dura
- Páginas
- 1088
- ISBN10
- 0023278617
- ISBN13
- 9780023278617
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Guías y Manuales, Gestión & Recursos humanos, Marketing & Ventas, Universidad
- Calificación
- 4 de 5
- Descripción
- This introduction to strategic management has been widely-accepted for its lively, conversational style, practitioner-oriented perspective, numerous Experiential Exercises, and exceptionally up-to-date cases that focus on real companies in the news.This book integrates three very contemporary themes throughout each chapter: globalization, the natural environment, and technology. Focuses on skill-building in all the major areas of strategy formulation, implementation, and evaluation. Presents a skills-oriented approach to developing a mission statement, performing an external audit, conducting an internal assessment, and formulating, implementing, and evaluating strategies.