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What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Mediawas first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age. McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.
Compra de libros
Understanding media, Marshall McLuhan
- Idioma
- Publicado en
- 1994
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Understanding media
- Subtítulo
- The extensions of man
- Idioma
- Inglés
- Autores
- Marshall McLuhan
- Editorial
- Routledge
- Publicado en
- 1994
- Formato
- Tapa blanda
- Páginas
- 368
- ISBN10
- 0415104831
- ISBN13
- 9780415104838
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Filosofía, Sociología, Sociedad, Periodismo y Publicidad, Comunicación, Teorías científicas, Medios y comunicación mediática, Medios de Comunicación, Medios digitales, Alfabetización mediática, Transmisión Televisiva, Historia de la Televisión
- Primera publicación
- 1964
- Título original
- Understanding Media: The Extension of Man
- Calificación
- 4,1 de 5
- Descripción
- What is the distinction between `Hot' and `Cool' Media? Who is `The Gadget Lover'? When Understanding Mediawas first published in 1964, it was immediately recognised as a brilliant and revolutionary work. Marshall Mcluhan's classic text offers us an all-encompassing exploration of the entire spectrum of communication as it has extended human horizons, from the invention of movable type through to the computer age. McLuhan believed that we are living in the midst of a turbulent, unseen revolution, where human technologies become extensions of the human organism and the central nervous system. His book is a fascinating analysis of all types of media packed with illustrated examples - myriad topics include road and paper routes, clothing, housing, money, clocks, transport, advertisements, the movies and weapons.