Strategy

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Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context. De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.