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A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.
Compra de libros
The Hidden Persuaders, Vance Oakley Packard
- Idioma
- Publicado en
- 1962
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Dañado
- Precio
- 0,21 €
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- Título
- The Hidden Persuaders
- Idioma
- Inglés
- Autores
- Vance Oakley Packard
- Editorial
- Pelican Books
- Publicado en
- 1962
- Formato
- Tapa blanda
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Tema histórico, Historia, Comercio, Negocios & Gestión, Ciencias políticas & Política, Temas psicológicos, Psicología, Política, Economía, Sociología
- Calificación
- 3,85 de 5
- Descripción
- A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.