Parámetros
- 320 páginas
- 12 horas de lectura
Más información sobre el libro
What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.
Compra de libros
Focus, Al Ries
- Idioma
- Publicado en
- 2013
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Título
- Focus
- Idioma
- Inglés
- Autores
- Al Ries
- Editorial
- HarperBusiness
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 320
- ISBN10
- 0060799900
- ISBN13
- 9780060799908
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Gestión & Recursos humanos, Liderazgo, Emprendimiento, Productividad
- Calificación
- 4 de 5
- Descripción
- What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.