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The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.
Compra de libros
Marketing Management, Philip Kotler
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 3,99 €
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- Título
- Marketing Management
- Idioma
- Inglés
- Autores
- Philip Kotler
- Editorial
- Prentice Hall
- Publicado en
- 1997
- Formato
- Tapa blanda
- ISBN10
- 0132613638
- ISBN13
- 9780132613637
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Libros de texto universitarios, Marketing & Ventas, Literatura especializada, Marketing y relaciones públicas, Estudio, Economía empresarial
- Primera publicación
- 1994
- Título original
- Marketing management
- Calificación
- 4,05 de 5
- Descripción
- The ninth edition of this best-selling classic marketing management text reflects the recent trends and developments in global marketing. The new edition emphasises the importance of teamwork between marketing and all other functions of the business, introduces new perspectives in successful strategic market planning, and presents additional, company examples of creative, market-focused and customer-driven action. new technologies in improving marketing planning and performance.