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Marketing for Hospitality and Tourism

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  • Autores varios

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  • 688 páginas
  • 25 horas de lectura

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Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.

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Marketing for Hospitality and Tourism, Autores varios

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Publicado en
2021
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Idioma
Inglés
Editorial
Pearson
Publicado en
2021
Formato
Tapa blanda
Páginas
688
ISBN10
1292363517
ISBN13
9781292363516
Serie
Calificación
4,25 de 5
Descripción
Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.