Este es el que agregas al carrito
Más información sobre el libro
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
Compra de libros
Data Mining and Market Intelligence for Optimal Marketing Returns, Domingo Tavella, Susan Chiu
- Idioma
- Publicado en
- 2008
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Dañado
- Precio
- 31,08 €
Métodos de pago
Nos falta tu reseña aquí
- Idioma
- Inglés
- Autores
- Domingo Tavella, Susan Chiu
- Editorial
- Routledge
- Publicado en
- 2008
- Formato
- Tapa dura
- Páginas
- 280
- ISBN10
- 0750682345
- ISBN13
- 9780750682343
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4 de 5
- Descripción
- The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.