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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Compra de libros
Advertising Copywriting, Philip Ward Burton
- Idioma
- Publicado en
- 1984
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Advertising Copywriting
- Idioma
- Inglés
- Autores
- Philip Ward Burton
- Editorial
- John Wiley & Sons
- Publicado en
- 1984
- Formato
- Tapa dura
- Páginas
- 384
- ISBN10
- 0471841528
- ISBN13
- 9780471841524
- Serie
- Descripción
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.