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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Compra de libros
Customer Relationship Management, Francis Buttle
- Idioma
- Publicado en
- 2009
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- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Francis Buttle
- Editorial
- Routledge
- Publicado en
- 2009
- Formato
- Tapa blanda
- Páginas
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas
- Calificación
- 4,05 de 5
- Descripción
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.