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This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.
Compra de libros
Managerial Economics, James R. McGuigan, R. Charles Moyer
- Idioma
- Publicado en
- 1989
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- Título
- Managerial Economics
- Idioma
- Inglés
- Autores
- James R. McGuigan, R. Charles Moyer
- Editorial
- West Pub. Co.
- Publicado en
- 1989
- Formato
- Tapa dura
- Páginas
- 722
- ISBN10
- 0314465529
- ISBN13
- 9780314465528
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Economía
- Calificación
- 3,5 de 5
- Descripción
- This text seeks to train students to think analytically in a business context. Specifically, it uses over 250 real-world, managerially-oriented applications to show students how managers apply theories and techniques to solve real-world business problems. This approach motivates student learning and extends student thinking well beyond the final exam. The book includes extensive coverage of the latest analytical tools in managerial economics: game-theoretic tactics, best-practices mechanism design, information economics, and organizational architecture, as well as a thorough integration of international issues.