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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.
Compra de libros
Strategic Management, John A. Pearce II, Richard Braden Robinson
- Idioma
- Publicado en
- 1994
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- Strategic Management
- Subtítulo
- Formulation, Implementation, and Control - Fifth Edition
- Idioma
- Inglés
- Editorial
- Richard D. Irwin
- Publicado en
- 1994
- Formato
- Tapa dura
- Páginas
- 935
- ISBN10
- 0256113629
- ISBN13
- 9780256113624
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4 de 5
- Descripción
- Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 12-chapter book. The book is completed with multiple Business Week and traditional strategic management cases. Pearce and Robinson’s Strategic Management presents a unique pedagogical model created by the authors. Instructors who desire quantitative analysis will like the financial data available here. The new, strong coverage of Business Week material provides a currency and uniqueness to the text.