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Defines strategy and the strategic plan while covering the core concepts inherent to successful management. The book analyzes fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology.
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The Strategy Concept and Process, Arnoldo C. Hax, Nicolas S. Majluf
- Idioma
- Publicado en
- 1991
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- Idioma
- Inglés
- Autores
- Arnoldo C. Hax, Nicolas S. Majluf
- Editorial
- Prentice Hall
- Publicado en
- 1991
- Formato
- Tapa dura
- ISBN10
- 0138521468
- ISBN13
- 9780138521462
- Serie
- Calificación
- 5 de 5
- Descripción
- Defines strategy and the strategic plan while covering the core concepts inherent to successful management. The book analyzes fundamental activities linked to the development of corporate strategy, elements which lead to this development, and the application of a step-by-step methodology.