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"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Compra de libros
Marketing warfare, Jack Trout, Al Ries
- Idioma
- Publicado en
- 1997
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- Marketing warfare
- Idioma
- Inglés
- Autores
- Jack Trout, Al Ries
- Editorial
- McGraw-Hill
- Publicado en
- 1997
- Formato
- Tapa blanda
- Páginas
- 216
- ISBN10
- 0070527261
- ISBN13
- 9780070527263
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Guerras, Marketing & Ventas, Emprendimiento
- Calificación
- 4,1 de 5
- Descripción
- "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today