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Parámetros
- 816 páginas
- 29 horas de lectura
Más información sobre el libro
Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.
Compra de libros
Marketing management: Analysis, planning, implementation, and control, Philip Kotler
- Idioma
- Publicado en
- 1991
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Philip Kotler
- Editorial
- Prentice-Hall
- Publicado en
- 1991
- Formato
- Tapa blanda
- Páginas
- 816
- ISBN10
- 0135634792
- ISBN13
- 9780135634790
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Autoayuda, Guías y Manuales, Marketing & Ventas, Emprendimiento
- Calificación
- 2,5 de 5
- Descripción
- Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.