Agotado
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
Autores
Valoración del libro
Parámetros
- 252 páginas
- 9 horas de lectura
Más información sobre el libro
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
Compra de libros
The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman
- Idioma
- Publicado en
- 2011
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Título
- The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
- Idioma
- Inglés
- Autores
- Jacquelyn A. Ottman
- Editorial
- Berrett-Koehler Publishers
- Publicado en
- 2011
- Formato
- Tapa blanda
- Páginas
- 252
- ISBN10
- 1605098663
- ISBN13
- 9781605098661
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Sostenibilidad
- Calificación
- 3,7 de 5
- Descripción
- This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.