Emotional Intelligence

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Emotional Intelligence: Why It Can Matter More Than IQ highlights the strong influence of emotional intelligence on every individual's life. It has always been understood that intelligence quotient or IQ plays a very small role, if at all, in a person's true success and happiness. But, only the pioneering research in the field of emotional intelligence has been able to truly define the factors that make or break a person's life. Backed by solid cognitive and behavioral research, the book delves into the impact of an individual's emotions on all of his/her choices. It juxtaposes the rational side of the brain with the emotional side, showing how the brain tries to strike a balance between both during crucial moments. It also asserts that due to the influence of external factors, more often than not, the emotional side ends up taking precedence in a crunch.