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A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Compra de libros
What Customers Want, Anthony Ulwick
- Idioma
- Publicado en
- 2005
- product-detail.submit-box.info.binding
- (Tapa dura)
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- Título
- What Customers Want
- Idioma
- Inglés
- Autores
- Anthony Ulwick
- Editorial
- McGraw-Hill
- Publicado en
- 2005
- Formato
- Tapa dura
- Páginas
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Negocios & Gestión, Autoayuda, Diseño, Serie, Gestión & Recursos humanos, Emprendimiento
- Calificación
- 4,05 de 5
- Descripción
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.