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Parámetros
- 288 páginas
- 11 horas de lectura
Más información sobre el libro
Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool
Estado
Actualmente hay del libro The Influentials (2003) en stock.
Compra de libros
The Influentials, Edward B. Keller, Jon Berry
- Idioma
- Publicado en
- 2003
- product-detail.submit-box.info.binding
- (Tapa dura),
- Estado del libro
- Bueno
- Precio
- 7,24 €
Métodos de pago
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- Título
- The Influentials
- Idioma
- Inglés
- Autores
- Edward B. Keller, Jon Berry
- Editorial
- Free Press
- Publicado en
- 2003
- Formato
- Tapa dura
- Páginas
- 288
- ISBN10
- 0743227298
- ISBN13
- 9780743227292
- Serie
- Etiquetas
- No ficción, Ciencias sociales, Comercio, Negocios & Gestión, Sociología, Marketing & Ventas
- Calificación
- 3,3 de 5
- Descripción
- Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool