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Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%. schovat popis
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Creative Product Design, Margaret G. Corrick, Bruce A. Fuhrer
- Idioma
- Publicado en
- 2000
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- (Tapa dura)
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