Applying E-Commerce in Business

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By deconstructing e-commerce into its core components, this book aims to clarify the often conflicting perspectives surrounding the subject. It integrates various academic and management theories into a cohesive framework, providing a comprehensive understanding of e-commerce. With a European viewpoint, the text includes global examples that reflect the international nature of online commerce, making it relevant and insightful for readers interested in the complexities of the digital marketplace.