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Riding the Waves of Culture

Understanding Cultural Diversity in Business

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International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.

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Riding the Waves of Culture, Fons Trompenaars

Idioma
Publicado en
1993
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3,8
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Subtítulo
Understanding Cultural Diversity in Business
Idioma
Inglés
Publicado en
1993
Formato
Tapa blanda
Páginas
208
ISBN10
1857880331
ISBN13
9781857880335
Serie
Calificación
3,8 de 5
Descripción
International management guru, Fons Trompenaar's best-selling Riding the Waves of Culture has become an essential guide for managers and trainers in multinational organizations, as well as anyone who conducts business overseas. This thoroughly revised, second edition, updated to include new case histories and fresh research findings, uses country-by-country graphs, examples, and other comparisons to clearly illustrate how different cultures respond to different management approaches; provides case histories to show how managers have successfully anticipated and mediated difficult and potentially costly dilemmas; and shows how managers can prepare their organizations for the process of internationalization through specific points of intervention.