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The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.
Compra de libros
Contemporary strategy analysis : concepts, techniques, applications, Robert M. Grant
- Idioma
- Publicado en
- 1998
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- Robert M. Grant
- Editorial
- Blackwell Business
- Publicado en
- 1998
- Formato
- Tapa blanda
- ISBN10
- 0631207805
- ISBN13
- 9780631207801
- Serie
- Etiquetas
- No ficción, Libros de texto, Comercio, Negocios & Gestión, Escuela, Gestión & Recursos humanos
- Calificación
- 3,85 de 5
- Descripción
- The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition. Introducing students, especially MBA candidates, to the core concepts and principles of strategy, the text combines a rigorous approach to business strategy analysis with lively examples of current practice.