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Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.
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Business Model Innovation, Chander Velu
- Idioma
- Publicado en
- 2024
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- Título
- Business Model Innovation
- Subtítulo
- A Blueprint for Strategic Change
- Idioma
- Inglés
- Autores
- Chander Velu
- Editorial
- Cambridge University Press
- Publicado en
- 2024
- Formato
- Tapa dura
- Páginas
- 306
- ISBN13
- 9781009181716
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 5 de 5
- Descripción
- Focusing on both research and practical applications, this introductory text provides a comprehensive overview of business model innovation. It is designed for students, researchers, and senior executives, offering insights into key areas and a deeper understanding of the theoretical foundations that support innovative business models.