The Startup Way

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Bestselling author and entrepreneur Eric Ries reveals how established corporations can leverage Lean Startup techniques to rejuvenate operations, spark innovation, and drive growth. In his previous work, he introduced concepts like constant iteration, minimal viable products (MVPs), and testing business hypotheses to determine when to persevere or pivot. Now, he focuses on mature companies, sharing insights from his collaborations with industry giants such as GE, Toyota, and Pitney Bowes. Over the past four years, Ries has helped these organizations become more agile and open to change, enabling them to produce products and services that meet customer demands. In his latest work, he shares lessons, stories, and best practices from these intense collaborations, highlighting how companies can transform their culture and processes to operate more efficiently. At GE, for instance, his principles are implemented under the FastWorks initiative, with each company adapting his framework to suit its specific needs. For organizations that recognize the necessity of agility and rapid adaptation for survival and success, this book serves as an essential guide and toolkit for navigating change.