ReCulturing: Design Your Company Culture to Connect with Strategy and Purpose for Lasting Success

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Drive business sustainability, growth, and profits by adopting a systematic approach to culture transformation. Culture is essential for attracting top talent and gaining a competitive edge, yet most culture initiatives fail. The issue lies in leaders missing the big picture; they create and communicate values without ensuring these are aligned with the company's purpose and strategy, or integrated into processes and behaviors. Melissa Daimler addresses this challenge by promoting a "systems" perspective of culture. As a leading expert in the field, she offers a playbook for fostering an environment where employees understand the why, what, and how of their work, leading to high performance and long-term retention. The book discusses the everyday practice of culture through behaviors, processes, and practices, and how to leverage core frameworks to design and build any company culture, whether for startups or large organizations. It emphasizes the integration of purpose (why you work), strategy (what you do), and culture (how you work). Real-life stories illustrate successes and failures at major companies. Whether launching a startup, managing a global firm, or transitioning to a hybrid work model, this resource equips you with the tools to cultivate a culture that drives long-term success.