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Using Behavioral Science in Marketing
Drive Customer Action and Loyalty by Prompting Instinctive Responses
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Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.
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Using Behavioral Science in Marketing, Nancy Harhut
- Idioma
- Publicado en
- 2022
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- Título
- Using Behavioral Science in Marketing
- Subtítulo
- Drive Customer Action and Loyalty by Prompting Instinctive Responses
- Idioma
- Inglés
- Autores
- Nancy Harhut
- Editorial
- Kogan Page
- Publicado en
- 2022
- Formato
- Tapa dura
- Páginas
- 288
- ISBN13
- 9781398606685
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Temas psicológicos
- Calificación
- 4,35 de 5
- Descripción
- Focusing on behavioral science techniques, this book explores their application in marketing to enhance consumer engagement and boost conversion rates. It delves into strategies that tap into psychological triggers, helping marketers understand and influence consumer behavior effectively. By integrating these insights, readers can create more compelling marketing campaigns that resonate with their target audience, ultimately driving action and improving business outcomes.