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Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.
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Marketing Metrics, Christina Inge
- Idioma
- Publicado en
- 2022
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- Título
- Marketing Metrics
- Subtítulo
- Leverage Analytics and Data to Optimize Marketing Strategies
- Idioma
- Inglés
- Autores
- Christina Inge
- Editorial
- Kogan Page
- Publicado en
- 2022
- Formato
- Tapa dura
- Páginas
- 336
- ISBN13
- 9781398606616
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 4,65 de 5
- Descripción
- Focusing on customer-centric marketing, this guide offers a clear, jargon-free approach to harnessing data and analytics for brand building. It emphasizes establishing return on investment for various channels and provides step-by-step strategies to enhance marketing effectiveness. This resource is designed to empower marketers by unlocking the full potential of data-driven decision-making.