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  • 190 páginas
  • 7 horas de lectura

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In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.

Compra de libros

Pay Attention!, Cassandra M. Bailey, Dana M. Schmidt

Idioma
Publicado en
2022
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Título
Pay Attention!
Idioma
Inglés
Publicado en
2022
Formato
Tapa blanda
Páginas
190
ISBN10
1637422644
ISBN13
9781637422649
Serie
Descripción
In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together. The result is the one thing all brands need today:sustained attention from the people who matter most.