Time to Listen

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To truly understand and serve people—whether in sales, work, or community engagement—developing strong listening skills is essential. Many organizations prioritize user growth and product enhancement, often overlooking the diverse needs of individuals, which can lead to unintended harm. In this insightful guide, world-class researcher Indi Young emphasizes the importance of deep listening as a means to shift focus from a product-centric approach to one that prioritizes people and their purposes. Indi clarifies the distinction between deep listening, interviewing, and casual conversation, offering techniques to help individuals express their inner thoughts. She provides guidance on creating a safe environment for listening sessions and emphasizes the value of understanding perspectives beyond one's own. This approach fosters the development of solutions that resonate with diverse thinking styles, enabling teams to design more inclusive and effective products. By embracing diverse perspectives rooted in people's inner cognition, organizations can uncover new opportunities and markets, ultimately leading to a strategy that places individuals and their needs at the forefront. This transformation not only enhances product relevance but also enriches the overall experience for users.