Billion Dollar Burger

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This compelling narrative explores the entrepreneurs and renegades striving to revolutionize the meat industry through lab-grown alternatives. The trillion-dollar meat sector poses significant environmental challenges, contributing more pollution than all fossil-fuel-powered vehicles combined. It drives deforestation, soil erosion, and generates higher emissions than air travel, paper mills, and coal mining collectively. The industry also results in the slaughter of over 60 billion animals annually, a figure that continues to rise with the growing global demand for meat. In response, a diverse group of doctors, scientists, activists, and entrepreneurs is working to eliminate traditional animal agriculture by creating meat without killing animals. Within the innovative environments of Silicon Valley, Dutch universities, and Israeli startups, these visionaries are cultivating burgers and steaks from microscopic animal cells and developing scalable production systems. With exclusive access to key figures, including activist-turned-tech CEO Josh Tetrick, the narrative highlights the clash between these innovators and entrenched interests determined to maintain the status quo. The stakes are incredibly high: cell-cultured meat represents a sustainable food production solution, a potential weapon against climate change, and a lucrative opportunity for its creators, while posing a significant threat to current farmers and meatpackers