Stage (Not Age)

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In the time it takes to read this, another twenty Americans will turn sixty-five, with ten thousand people a day crossing that threshold. In fifteen years, those aged sixty-five and over will outnumber those under eighteen. This demographic shift is significant: globally, people over sixty will become the dominant population. While demographers often frame longevity as a crisis, it also presents a substantial opportunity for companies to develop strategies to serve this growing market. The global market for this demographic is estimated at $21 trillion, impacting industries such as entertainment, travel, education, healthcare, housing, transportation, consumer goods, and financial services. A focus on life stage rather than age is essential to understanding and addressing the diverse needs within this demographic. This guide aims to reshape perceptions of aging, identify systemic barriers to market entry, and provide strategies to overcome them. It highlights best practices from companies that have successfully adapted their strategies to align with the new demographics, demonstrating how to thrive in this evolving landscape. Prepare for an inevitable shift that demands attention and action.