Hard to Break

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The neuroscience behind the difficulty of breaking bad habits and the evidence-based strategies to change behavior are explored in this insightful work. Many people struggle to break habits due to the brain's inherent tendency to form them. Leading neuroscientist Russell Poldrack provides a comprehensive look at how habits are established, why they persist, and how we can effectively alter unwanted behaviors. The book demystifies the neuroscience of habit change, debunking ineffective "quick fixes" lacking scientific support. It highlights the role of dopamine in habit formation and the competition between habitual and goal-directed behaviors in the brain. Key concepts include how cues trigger habits, the importance of establishing rules over making decisions, and how modern stimuli can exploit the brain's habit-forming mechanisms, leading to issues like addiction. Additionally, the discussion extends to societal habit changes necessary for addressing significant global challenges. By moving past superficial solutions, the work offers a profound understanding of the biological basis of habits, suggesting ways to achieve desired changes while fostering empathy for ourselves and others facing similar struggles.