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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Compra de libros
Consumer Behavior, James F. Engel
- Idioma
- Publicado en
- 1990
- Encuadernación
- (Tapa blanda),
- Estado del libro
- Bueno
- Precio
- 374,99 €
Métodos de pago
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- Título
- Consumer Behavior
- Idioma
- Inglés
- Autores
- James F. Engel
- Editorial
- Thomson Learning
- Publicado en
- 1990
- Formato
- Tapa blanda
- Páginas
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Marketing & Ventas, Marketing y relaciones públicas
- Calificación
- 4 de 5
- Descripción
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.