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Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.
Compra de libros
Brand Storytelling, Miri Rodriguez
- Idioma
- Publicado en
- 2023
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- (Tapa dura)
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- Título
- Brand Storytelling
- Subtítulo
- Put Customers at the Heart of Your Brand Story
- Idioma
- Inglés
- Autores
- Miri Rodriguez
- Editorial
- Kogan Page
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 256
- ISBN13
- 9781398610101
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión
- Calificación
- 3,85 de 5
- Descripción
- Emotive storytelling is explored as a powerful tool for engaging consumers and humanizing brands. The book provides strategies to connect with audiences on a deeper level, ultimately driving business growth. It emphasizes the importance of narrative in marketing and offers insights into creating compelling stories that resonate with consumers.