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Focusing on the intricacies of the fashion industry, this practical guide offers comprehensive insights into developing, launching, and scaling a successful fashion brand. It addresses the real-world challenges and strategies essential for navigating the competitive landscape, making it an invaluable resource for aspiring fashion entrepreneurs.
Compra de libros
Fashion Brand Management, Alison Lowe
- Idioma
- Publicado en
- 2023
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- Título
- Fashion Brand Management
- Subtítulo
- Plan, Scale and Market a Successful Fashion Business
- Idioma
- Inglés
- Autores
- Alison Lowe
- Editorial
- Kogan Page
- Publicado en
- 2023
- Formato
- Tapa dura
- Páginas
- 320
- ISBN13
- 9781398609020
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Hobbies
- Calificación
- 4 de 5
- Descripción
- Focusing on the intricacies of the fashion industry, this practical guide offers comprehensive insights into developing, launching, and scaling a successful fashion brand. It addresses the real-world challenges and strategies essential for navigating the competitive landscape, making it an invaluable resource for aspiring fashion entrepreneurs.