The Principles and Processes of Interactive Design

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Aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects. The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices. With over 150 inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is a must-have guide for budding designers. In addition, industry perspectives from key design professionals provide fascinating insights into this exciting creative field. Each chapter concludes with a workshop tutorial to help you put what you’ ve learnt into practice. It is these shared principles and processes that this book explores, including: the fundamentals of design research and UX development; classic visual design topics such as colour, image, layout and typography; essential media-specific topics such as working with data, interactivity, motion and sound; important guidance on how to present your work." - from Publisher