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Marketing Research: Methodological Foundations

Autores

Gilbert A. Churchill

Valoración del libro

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Parámetros

Comercio y Ventas
Libros de texto
Negocios y economía

Más información sobre el libro

Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.