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Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.
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Marketing Research: Methodological Foundations, Gilbert A. Churchill
- Idioma
- Publicado en
- 1995
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- Idioma
- Inglés
- Autores
- Gilbert A. Churchill
- Editorial
- Dryden Press
- Publicado en
- 1995
- Formato
- Tapa dura
- ISBN10
- 0030983665
- ISBN13
- 9780030983665
- Serie
- Calificación
- 5 de 5
- Descripción
- Do you know the six stages of successful marketing research? Find out with MARKETING RESEARCH: METHODOLOGICAL FOUNDATIONS. Inside you'll learn about all stages, plus how to make them work for you in real-world situations. This textbook continues to be the market leader because of its balanced coverage and its easy-to-understand presentation. Get a solid foundation in class and preparation for the future.