Masters of Scale

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Discover business secrets from the leaders of innovative companies like Facebook, Google, Airbnb, Netflix, and more. In his podcast Masters of Scale, Reid Hoffman, LinkedIn founder and Greylock investor, engages with executives from iconic firms and disruptive startups, addressing 21st-century challenges. This book compiles their most compelling stories to reveal the counterintuitive principles behind extraordinary success. Through engaging storytelling and clear analysis, it distills collective insights into actionable strategies. Learn how to identify winning ideas and scale them, the significance of a "squirmy no," when to disregard customer feedback, and which challenges to prioritize. It also explores the possibility of aligning profit with positive impact. With insights from over 100 interviews and exclusive material, this guide provides wisdom and strategies to inspire a reimagined approach to business today.