Anticipate Failure

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''History is filled with products that were predicted to disrupt markets and change our lives forever. Until they didn't. What if their creators could have anticipated their own flops? In this groundbreaking book, Lak Ananth, CEO of global venture capital firm Next47, reveals why often game-changing innovations still fizzle out. Anticipate Failure starts with the understanding that building a business based on innovation is a perilous endeavor, where big and small missteps are always around the corner. Taking you on a journey through a riveting collection of high-profile innovation failures, this book examines the root causes for why a brilliant idea is never enough. Through a series of never-before-heard stories and interviews with some of the most successful founders and executives in the world, Ananth takes the dual role of a coach and trusted companion to extract insightful lessons from high-profile failures and share them with the reader in an easy to digest format..."--Jacket flap