Cultural Strategy

Using innovative ideologies to build breakthrough brands

Autores

Douglas B. Holt
Douglas Cameron

Valoración del libro

4,1(192)Añadir reseña

Parámetros

387 páginas
14 horas de lectura

Arte / Cultura
Comercio y Ventas
Diseño
Negocios y economía
No ficción

Más información sobre el libro

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.