Two Beats Ahead

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"Musicians may just hold the keys to innovation in business. They don't think like we do, and in the creative process, they don't act like we do. It isn't a coincidence that some of the world's most respected creators, like Jimmy Iovine and Bjork, are also entrepreneurs. In Two Beats Ahead, the Global Design Director at IDEO and the Director of Innovation at Berklee College of Music interview some of the nation's top musicians and business leaders about how they approach innovation differently. Panay and Hendrix speak with Justin Timberlake about the importance of demoing, and discuss the essentials of acute listening with Jimmy Iovine, founder of Interscope Records. Readers will learn the secrets to maximizing results in a collaboration from Beyoncé and Pharrell Williams. They'll learn the importance of experimentation from musical pioneers Imogen Heap and Radiohead, and have a front row seat in a conversation about producing with T Bone Burnett and Hank Shocklee, co-founder of Public Enemy. Offering clear and concise mindsets that any entrepreneur or innovative thinker can put into practice, this is a one-of-a-kind business book that shows how to thrive in an evolving world--from some of the top creative geniuses of our time"-- Provided by publisher