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The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.
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The Hero Trap, Thomas Kolster
- Idioma
- Publicado en
- 2020
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- (Tapa dura)
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- Título
- The Hero Trap
- Subtítulo
- How to Win in a Post-Purpose Market by Putting People in Charge
- Idioma
- Inglés
- Autores
- Thomas Kolster
- Editorial
- Taylor & Francis Ltd (Sales)
- Publicado en
- 2020
- Formato
- Tapa dura
- Páginas
- 282
- ISBN13
- 9780367242701
- Serie
- Etiquetas
- No ficción, Tecnología & Ingeniería
- Calificación
- 4 de 5
- Descripción
- The book emphasizes the importance of empowering individuals with control over the marketing mix as a strategy for fostering growth in the 21st century. By allowing people to take charge, organizations can enhance their potential for development and success. It presents a straightforward yet impactful approach to marketing that prioritizes individual agency and collaboration, ultimately driving both personal and organizational advancement.