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When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit
Compra de libros
Co-opetition, Adam Brandenburger
- Idioma
- Publicado en
- 1996
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- Título
- Co-opetition
- Idioma
- Inglés
- Autores
- Adam Brandenburger
- Editorial
- Doubleday
- Publicado en
- 1996
- Formato
- Tapa dura
- ISBN10
- 0385479492
- ISBN13
- 9780385479493
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Ciencia, Gestión & Recursos humanos, Liderazgo, Teorías científicas
- Título original
- Coopetition
- Calificación
- 4 de 5
- Descripción
- When a business strategy is so new in design, a new word must be coined to capture its value. Such is the case with co-opetition, a method that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high-profit means of leveraging business relationships. The Harvard Business School's Adam M. Brandenburger and the Yale School of Management's Barry J. Nalebuff, scholars and consultants, have developed a five-part business strategy that shows how to do more than play the game of business. It shows how you can change the game of business for maximum benefit