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Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.
Compra de libros
Hello, My Name Is Awesome, Alexandra Watkins
- Idioma
- Publicado en
- 2014
- product-detail.submit-box.info.binding
- (Tapa blanda)
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- Subtítulo
- How to Create Brand Names That Stick [16 Pt Large Print Edition]
- Idioma
- Inglés
- Autores
- Alexandra Watkins
- Editorial
- ReadHowYouWant
- Publicado en
- 2014
- Formato
- Tapa blanda
- Páginas
- 188
- ISBN13
- 9780369380937
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Comercio, Autoayuda, Diseño, Emprendimiento, Escritura
- Calificación
- 4,05 de 5
- Descripción
- Focusing on the art of naming, this book by Alexandra Watkins offers practical strategies for creating memorable brand names, accessible even to those lacking creativity. Central to her approach are the SMILE and SCRATCH Tests, which help evaluate the effectiveness of a name. The author shares contemporary tips, including ensuring digital compatibility like Siri recognition and securing domain names. With numerous examples illustrating both successful and poor choices, the book is both entertaining and informative for aspiring brand creators.