The End of Animal Farming

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Reese pushes the factory farming conversation forward by outlining a strategic road map to a humane, ethical, and efficient food system in which slaughterhouses are obsolete. He analyzes the social forces leading us away from animal agriculture and toward the products of companies whose technology and business strategies make this change possible for the meat-hungry public. Reese applies an analytical lens of "effective altruism" and invites readers--vegan and non-vegan--to consider one of the most transformational social movements of the coming decades. --From publisher description