Agotado
Parámetros
- 190 páginas
- 7 horas de lectura
Más información sobre el libro
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.
Compra de libros
Confessions of an Advertising Man, David Ogilvy
- Idioma
- Publicado en
- 2013
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- (Tapa blanda)
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- Idioma
- Inglés
- Autores
- David Ogilvy
- Editorial
- Southbank Publishing
- Publicado en
- 2013
- Formato
- Tapa blanda
- Páginas
- 190
- ISBN10
- 190491537X
- ISBN13
- 9781904915379
- Serie
- Etiquetas
- No ficción, Arte / Cultura, Ciencias sociales, Historias reales, Comercio, Biografías, Autoayuda, Temas psicológicos, Autobiografías y memorias, Diseño, Emprendimiento, Escritura, Marketing y relaciones públicas, Libros más vendidos, Publicidad y Promoción
- Primera publicación
- 1963
- Título original
- Confessions of an advertising man
- Calificación
- 4 de 5
- Descripción
- Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.