Parámetros
- 226 páginas
- 8 horas de lectura
Más información sobre el libro
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
Compra de libros
Guerrilla Marketing, Jay Conrad Levinson
- Idioma
- Publicado en
- 1988
- product-detail.submit-box.info.binding
- (Tapa blanda)
Métodos de pago
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- Título
- Guerrilla Marketing
- Idioma
- Inglés
- Autores
- Jay Conrad Levinson
- Editorial
- Houghton Mifflin Company
- Publicado en
- 1988
- Formato
- Tapa blanda
- Páginas
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Serie
- Etiquetas
- No ficción, Comercio, Negocios & Gestión, Autoayuda, Marketing & Ventas, Emprendimiento, Marketing y relaciones públicas, Dinero
- Primera publicación
- 1994
- Título original
- Guerilla Marketing
- Calificación
- 3,95 de 5
- Descripción
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.